The Formula For Successful Investor Relations, Ethics, Values & Responsibility (CSR)

With International CFO & Investor Relations & Business/Funding Strategist & Connector Niki Bell.

We talked about how Niki has mastered her mindset and delivered successful investor relations to business leaders seeking funding.

Niki works with businesses that wish to raise 1 Million USD all the way up to 200 Million USD. She explained in this interview how finding an investor is more than just finding the money.

Investor Relations: What You Need to Know and Why It Matters

Investors are the lifeblood of every business. And it is up to you, as a business leader, to make sure they know about your company and what you have to offer them – before someone else does. {Niki Bell} can show you how in this article. She’s been crafting successful investor relations for decades with an eye on results like raising 1 Million USD all the way up to 200 Million USD–and she knows that having a solid relationship with investors is key for any company looking for funding.}

You’re here because you want more success at work and in your personal life-but there’s one thing standing between you and it: Investor Relations

What is Investor Relations?

If you’ve never had to deal with it before, the term might sound distant and foreign. But if you are looking for funding to help your business grow or are interested in becoming an investor yourself, then this part of business will become crucial. It’s the process of communicating with investors that allows them to feel involved in the business enough for them to learn enough about the business or startup idea and people behind it to make a decision on their involvement.

Why does Investor Relations Matter?

When you find investors that are interested in your company, they will want to keep up with all the important changes. This includes giving them an update on what you have accomplished since they last spoke or meeting. They’ll also appreciate being kept up-to-date on any new developments and milestones you reach as they would not have invested if they didn’t have an interest in the business.

Successful investor relations is all about people, not just money

Investor relations is all about people, not just money. Investor Relations (IR) combines finance, communication, and marketing to effectively control the flow of information between a public company, its investors, and its stakeholders.

1. IR is an integral part of any organization’s financial strategy

2. Investor relations are important for companies who need funding or want to attract investments

3. IR can be thought of as “PR with teeth”

4. Communication skills are key in investor relations

Finding the right investor relations specialist is crucial to finding the right investors and getting the right PR

Investors play a major and vital role in the success and growth of a company. Because of that fact, it’s of the utmost importance for companies to maintain strong, transparent relationships with investors. This is where the investor relations department or external finance consultant of a company comes into play.

These days, most people invest in stocks through mutual funds which have professional managers who research potential investments on behalf of their clients. The best way to find out if an investment is right for you is by talking to someone with experience in that area–someone like a financial planner from your local bank branch, an independent advisor from one brokerage firm, or even someone at work. This interview is a good source for information about what’s important in the process of raising finance and finding the right solution for your business.

Investor relations and external finance consultants also play a major role in the success of a company’s stock. Investors who can easily access information about a company and its business activities will be more willing to invest in it, thus helping boost stock prices.

There are different ways to go about finding the right investor relations specialist for your business, consider the options available and the options will depend on your budget.

If you have no budget to work with someone such as Niki Bell then you will need to find a different option like an Angel investor or fundraising specialist. Although if you are raising finance your numbers, projections and business plan must be water tight. Your people and board of advisors also need to be hugely credible and your idea must solve problems.

The good news is there are loads and loads of investors and investment funds, if you create the right plan and have the right board of advisors and a lucrative business idea you have a better chance than ever to make your vision a reality.

To learn more about the different ways to find a good investor relations specialist for your company, watch the video below.

We also interviewed another Finance director who specialises in fundraising and product market fit here:

Leave a comment